In some cases business people make things more difficult than they need to be.Take web marketing for example. Marketing is pretty simple when you get right down to it: discover the emotional worth inherent in exactly what you sell and present it in a memorable way that separates you from the competitors. This is why Kinetic Typography Videos are growing in use.
Those who know our work, or who have actually read our blog sites, know that we recommend video as the very best technique to accomplish your marketing objectives.Delivering a memorable, separated message highlighting the emotional value of your brand. Follow the trends, and you understand Video is spreading out across the Web like wildfire.The issue is much of it is boring, dull, and pre-packaged.
Excellent Video Starts with Words
The best location to start is at the beginning, and everything begins with WORDS. We do not reside in the Golden era of Articulation. The communication age generated by the Web and its social media craze has produced a Tower of Babble. The eloquence, clearness and emotional impact of Churchill, Roosevelt, Kennedy, and Martin Luther King have been changed by instantaneous messaging abbreviations, fifteen-second sound bites, and 140 character tweets, all coming at you a mile-a-minute, all talking at the same time, and for the most part empty of anything useful or relevant.
If you can't articulate your message in some meaningful way then you remain in problem from the 'start.' You may think this is old-fashioned, however words DO have significance. The blurring and confusion of what makes marketing and sales different has led to a generation of business owners and executives who can not produce or deliver a finely crafted declaration of who they are, exactly what they do, and why clients ought to care.
You're Looking at the Incorrect Information
There are unlimited articles, stacks of statistical analysis, and countless essays and white documents on how business should utilize the Web to its advantage. The majority of organisation writing focuses on high profile major corporations as the source of knowledge and savvy service technique. The issue is most of these industries are severely run and creatively and intellectually insolvent. Many are running on past successes from a bygone period and consumer inertia. In the end, industry is about power and cash, not competence and innovation. Are there exceptions, naturally, however the bottom-line here is that you have to look more carefully at exactly what really works and why that is unless you have unlimited stacks of loan offered to bury your competitors and flood the airwaves with endless repetitive drivel that permeates into audiences' awareness like some alien mind-altering drug.
Kinetic Typography an interesting, ingenious video strategy that combines the power of sight and sound to deliver a meaningful, unforgettable message based upon the power of words.
The method has its origins with movement designers who took popular motion picture monologues and animated the words of the script to provide visual focus. It's a simple idea, but tricky to execute, and when done well, it's an effective method for delivering a marketing message. It's a method that will access both the spoken and visual memory centers of your audience's brains and create the brand recognition that is the goal of every marketing effort.
Why Kinetic Typography Functions
Kinetic Typography penetrates the consciousness because the dynamically provided spoken and composed words function as mnemonic devices reinforcing each other. The visuals alone will not offset any deficit in the script. Your words produce a language framework that defines your brand name; it produces the context within which you can communicate with your audience, and it permits you to take ownership of those words therefore limiting your competitors' capability to feed off your marketing efforts. In short, words have significance, words can move you, move you to action, and isn't that what marketing is everything about?