Often business people make things harder than they need to be.Take internet marketing for instance. Marketing is pretty simple when you get right down to it: discover the psychological worth inherent in exactly what you offer and present it in a memorable way that differentiates you from the competitors. This is why Kinetic Typography Videos are growing in use.
Those who understand our work, or who have actually read our blogs, know that we recommend video as the very best method to accomplish your marketing objectives.Delivering an unforgettable, differentiated message highlighting the psychological worth of your brand. Follow the trends, and you understand Video is spreading out across the Web like wildfire.The problem is much of it is boring, dull, and pre-packaged.
Terrific Video Begins with Words
The very best place to start is at the start, and everything begins with WORDS. We do not live in the Golden Age of Expression. The communication era generated by the Internet and its social networks trend has developed a Tower of Babble. The eloquence, clarity and psychological impact of Churchill, Roosevelt, Kennedy, and Martin Luther King have actually been changed by instant messaging abbreviations, fifteen-second sound bites, and 140 character tweets, all coming at you a mile-a-minute, all talking at the same time, and for the most part empty of anything beneficial or appropriate.
If you cannot articulate your message in some meaningful way then you're in trouble from the 'outset.' You may believe this is old-fashioned, but words DO have meaning. The blurring and confusion of exactly what makes marketing and sales different has actually resulted in a generation of company owner and executives who can not produce or deliver a carefully crafted statement of who they are, exactly what they do, and why customers must care.
You're Looking at the Wrong Details
There are unlimited posts, piles of statistical analysis, and many essays and white papers on how service should utilize the Web to its benefit. Most of service composing concentrates on high profile major corporations as the source of expertise and savvy service method. The problem is most of these industries are severely run and creatively and intellectually bankrupt. A lot of are running on past successes from a bygone age and customer inertia. In the end, industry is about power and money, not competence and development. Are there exceptions, of course, but the bottom-line here is that you have to look more thoroughly at exactly what actually works and why that is unless you have endless stacks of money offered to bury your competitors and flood the airwaves with limitless recurring drivel that seeps into viewers' consciousness like some alien mind-altering drug.
Kinetic Typography an exciting, ingenious video technique that combines the power of sight and noise to provide a significant, remarkable message based upon the power of words.
The strategy has its origins with movement designers who took popular motion picture monologues and animated the words of the script to supply visual focus. It's an easy concept, but tricky to carry out, when done well, it's a powerful method for delivering a marketing message. It's a technique that will access both the spoken and visual memory centers of your audience's brains and develop the brand name recognition that is the goal of every marketing initiative.
Why Kinetic Typography Functions
Kinetic Typography permeates the consciousness because the dynamically presented spoken and composed words function as mnemonic devices reinforcing each other. The visuals alone will not make up for any deficit in the script. Your words develop a language structure that defines your brand; it develops the context within which you can interact with your audience, and it enables you to take ownership of those words thus limiting your competitors' ability to feed off your marketing efforts. In short, words have significance, words can move you, move you to action, and isn't really that what marketing is everything about?